Maximize Business Success with Our Comprehensive Strategy First Marketing Plan
The key to marketing success is attracting the right customer with the right message and the right offer. That’s the essence of a great marketing strategy and that is what your Fractional CMO will create for you.
Our Fractional CMOs & Marketing Directors help you...
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Attract only ideal clients
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Differentiate your business
3
Start charging a premium
How we work & why all our clients start with
Strategy FIRST
Marketing lives and dies by developing "Strategy Before Tactics" - We think this step is so crucial that our Fractional CMOs start every new client with our Strategy First engagement.
1
Initial Getting Started Discovery Session
During this call we’ll learn about your current marketing efforts as well as future goals and objectives.
2
Total Online Presence Audit
We will review your current marketing to get a baseline and to identify opportunities.
3
Map of Competitive Landscape
We’ll study your biggest competitors and create high-level summaries and a report on their marketing strengths and weaknesses.
4
Core Message and Ideal Client Persona Development
We’ll conduct research or interview 5 ideal clients (depending on your package level) to discover your most effective competitive advantage. You will receive access to interview summaries, ideal client profiles, and our recommendation for a core marketing message that will allow you to stand out from the competition.
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Session 2 - Core Message Presentation
Once we complete our initial research, we will schedule a mid-point meeting to share the items listed above and make sure we are on the right track.
6
Customer Journey Map Brainstorm
Using our proprietary Marketing Hourglass technology we’ll help you create a roadmap of suggested marketing tactics for each of the phases of the customer buying journey: Know, like, trust, try, buy, repeat and refer.
7
Lead Generating Editorial Plan
Based on our keyword research we’ll build a content strategy using our “hub” pages approach.
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Priority Growth Recommendations
From our research and an audit of your existing marketing and online presence we’ll recommend the highest-impact activities you need to consider fixing or implementing today.
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Quarterly Execution Calendar
We will tie all of our research together in a calendar with a focus on channels, content, cadence, and priorities for the next quarter.
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Session 3 - Presentation of Findings and Plan
Once we complete our work we’ll schedule a time to meet with you and your team to deliver the items above and map out what we believe is the best strategic approach for you to take with your marketing. From this point, you’ll have several options for how you put our recommendations into action. We can teach you or your staff to do it or we can do it for you.
CASE STUDIES
The Impact of starting with Strategy FIRST
CASE STUDY IRONHORSE MANAGEMENT
A Clear Plan for Revving Up Business Growth using Strategy First for this Property Management Company
Here's the story of how we helped Ironhorse Management tailor their marketing strategy, addressing weaknesses and avoid inefficient tactics.
CASE STUDY PRECISION CONTRACTING
How We Helped This Contracting Service Gain Clarity, Confidence, and Trust in Marketing with a Clear Plan
We used our Strategy First approach to develop a clear plan for Precision Contracting Services, enabling them to fully understand where their marketing budget was being allocated and how their marketing initiatives were performing.
Strategy FIRST takes about 30-45 days and involves 3, 1-on-1 meetings.
After Strategy FIRST you’ll have a clear direction for attracting the ideal client and a roadmap of the most effective tactics to support your strategy.
Then you decide to continuing working with your Fractional CMO or implement the strategy on your own, either way you will know what to do next to grow your business for the long haul.
Fee $10,00
We know the value this service provides, so we offer a 100% satisfaction guarantee.
If, after we deliver your final presentation and recommendations, you don’t think you can use this information to improve your marketing results dramatically, simply ask for a full refund.
After Strategy FIRST, choose the Level of Support you need
Get the right Level of Support for Your Business - From Strategy Guidance to Full Implementation.
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Fractional CMO Service
Expert Strategic Guidance Tailored to Your Business
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Fractional CMO + Implementation Team
A Dedicated Team to Execute Your Marketing Plan
3
Fractional CMO + Implementation Team + Managed Team Member
Full Support for Seamless Marketing Execution and Growth
Ready to skyrocket your business growth?
Let our marketing experts and Strategy First system propel you to success! If you are ready for growth, take the next step and see how we work.
Duct Tape Marketing is founded on the simple belief that marketing is the most important small business system.