Strategic Evolution: Crafting a Strong Brand Identity and Refining Messaging to Drive Growth

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Case Study Template

With a growing company looking to expand its reach amongst
creative industry professionals, Christian Brim, CEO of Core
Group, connected with John Jantsch initially to interview him
for his upcoming book, Profit First for Creatives. After that conversation, Christian decided to move forward with Duct Tape Marketing’s Strategy First engagement. Although he had engaged in similar processes in the past with marketing companies,
they weren’t successful in providing him with the clarity and direction he needed for Core Group. He hoped to finally receive a structured and well-defined strategy to allow his business to scale and secure new client opportunities.

Client Profile


Business Name: Core Group Strategy

Industry: Financial Services for Creative Industries

Location: National

Website: coregroupus.com

The Challenge

Core Group faced a fundamental challenge in communicating its value proposition consistently. Misalignment among team members regarding the interpretation of the company's offerings led to confusion among potential clients, hindering business growth. Additionally, Core Group lacked a cohesive marketing strategy, relying on reactive approaches instead of a structured growth plan.

The Solution

Duct Tape Marketing partnered with Core Group for a multiple-week Strategy First process, which encompassed:

  • Client interviews to grasp Core Group's unique strengths and challenges.
  • Creation of customer personas to understand the target audience deeply.

  • Total online presence audit to identify areas for improvement.

  • Competitor research to leverage industry insights.
  • Ideation of core messages and supporting descriptions for cohesive communication.
  • Development of a strategic overview and buyer's journey plan.
  • Creation of a content marketing plan for effective communication.

The Results

Core Group's confidence in Duct Tape Marketing's strategic approach led to signing a retainer agreement immediately after the engagement. Anticipated outcomes include an increase in qualified leads and potentially lower costs per lead through more effective marketing. CEO Christian Brim expressed readiness to recommend Duct Tape Marketing's strategy engagement to others, highlighting its importance for long-term success.

Client Feedback

Partnering with Duct Tape Marketing was a game-changer for Core Group.

Core Group expressed satisfaction with Duct Tape Marketing's Strategy First process, which provided clarity and direction. The structured approach facilitated clear communication and alignment among team members. The strategic guidance empowered Core Group to establish a cohesive messaging plan and lay the foundation for future growth.


Conclusion

By addressing Core Group's messaging challenges and providing a structured marketing strategy, Duct Tape Marketing empowered Core Group to align its team members and pave the way for future success.

Don't let communication challenges hinder your business growth. Discover the power of strategic guidance with Duct Tape Marketing and unlock new opportunities in today's competitive landscape.