Give us 3 days, and you'll walk away with a complete Fractional CMO Agency System that changes how you think about your agency's growth.

Training | Tools and Templates | New Revenue Stream

What agencies and consultants are saying about the Duct Tape Marketing System and live 3-day Certification training...

Transform from tactical doer to strategic advisor
- with the confidence to command premium rates."

Some immediate benefits of using the Strategy First System approach

Instantly double your fees
Create monthly recurring revenue
Be seen as a trusted advisor

Never Wonder 'What's Next?' Again 

Our proven, step-by-step process guides you from prospect to long-term client. With our comprehensive toolkit, you'll have everything you need to position yourself as a strategic asset, craft compelling proposals, and deliver consistent value.

From $90/hour to $5000/month retainers: See how our members are transforming their businesses.

"The ROI has been extraordinary. We paid a fee to license the Duct Tape Marketing system but we already made two $60,000 deals in just two weeks. It's a much bigger value than the price we paid."

Robert Talac, MD, PhD
Fractional CMO

"I was able to define my value to the marketplace and shift from project work to monthly retainers.

I went from 0 to 20+ clients in my first year with a steady flow of new clients each year."

Tom Shipley,

Cole-Dalton Marketing

The return on investment has been significant and immediate. Within just a month of joining, we’ve seen a rapid increase in sales... I see the potential for continuous growth as we can now sell standalone services that lead to retainer clients.”

Tina Smith,
Creative LLC

Join a vibrant community of peers. Get real-time advice, share wins, and never feel alone in your business journey.

Most agencies struggle with growth for the same reasons:

  • Not using a repeatable client fulfillment system
  • Offer no key point of competitive differentiation
  • Can’t find or retain partners to implement client work
  • Aren’t attracting a steady stream of ideal clients on a consistent basis
  • No system and processes to grow and scale, particularly when adding team members
  • Constantly juggling client demands and making it up again with every engagement

Your Journey Starts Here

ATTEND THE NEXT DUCT TAPE MARKETING AGENCY
Certification Intensive

A 3-day intensive training that gives you a step-by-step approach for attracting ideal clients, creating ongoing monthly recurring revenue, and the tools, templates, and partners you need to scale your agency now.

Upcoming Certification Intensive training

Virtual Certification

October 15 - 17, 2024 

Virtual Certification

December 3-5, 2004

Apply now to save on future training costs. 

Your license includes:

  • Ability to Integrate All Process Into Your Business (price them however you like)
  • Complete Strategy Development Process (you can sell to clients for $5-$10K each engagement)
  • Fractional CMO Agency Model (the key to positioning yourself above all other marketers)
  • Services Implementation Model (the secret to generating monthly recurring revenue)

  • Customer Journey Mapping Process (the fastest way to close ideal clients)
  • Training and Support (we’ve done this hundreds of times)
  • Tools, Checklists, Sample documents, Case Studies,  and Templates (why recreate the wheel?)
  • Turnkey Service Packages (the secret to outrageously profitable engagements)

An Investment That Keeps Giving

Many members recoup their investment with just one new client. But that's just the beginning. Get lifetime access to our ever-evolving resources and cutting-edge marketing strategies. Stay ahead of the curve and continue growing year after year.

Only 3 steps to bring the Fractional CMO Agency
System to your agency or practice.

Complete a brief application and schedule a call with a member of our team to see if licensing the Duct Tape Marketing System is a great fit for your agency right now.

Attend 3-day Certification
Intensive

Attend an upcoming training cohort and acquire
everything you need to confidently deliver Strategic Action Plans and long-term retainers.

Start offering a strategic marketing approach to your clients

Use the Duct Tape Marketing System to immediately acquire more high-paying ideal clients. Our team will continue to support you to make sure you get off to a fast start.


After completing the certification training, you will have the option to join our Strategic Marketing Agency
Community to gain additional opportunities for training, networking, and business and professional
development for your entire team.

Meet Your Instructors

John Jantsch

In addition to being the creator of the Duct Tape Marketing System and author of the best-selling book of the same name, John has over 30 years of experience working with agencies, helping them bring these proven methods to their businesses. 

Sara Nay

Sara is the COO of Duct Tape Marketing and has spent the last twelve years working with agencies and consultancies, helping them build recurring revenue streams as well as systems and processes that enable them to scale. 

Certification Intensive Schedule

  • dAY 1

  • dAY 2

  • Day 3

Strategy First Approach Live With John Jantsch

  • Profit in strategy: The benefits of strategic engagements 
  • Tackling objections for a strategic engagement
  • Packaging a strategic engagement
  • Pricing a strategic engagement
  • Elements of a Strategic Action Plan (everything you need to get started)

What you get in addition to your certification license

  • License to use and sell the system and methodology as an ongoing revenue stream
  • Strategic Marketing Agency Certification
  • 12 Week Blueprint planning, onboarding, and accountability with our team to help you apply the principles and approaches learned in the training
  • Invitation to join an engaged community of over one hundred agencies to network, collaborate, and share
  • Library of content, tools, templates, and case
    studies
  • Lead generation and conversion toolkits, training, and proven tactics
  • Access to preferred implementation partners
  • Option to invite your existing team to ongoing personal and professional development opportuniteis
Acquiring just one client using our system and methodology will 
allow you to  10X  your return on investment.

Your Guaranteed Path to Success

We believe every marketing agency deserves a system that works. That’s why we’re offering you an ironclad, no-fail promise: Land your first Strategy First client—or we’ll work with you until you do.

“When I got access to all of the tools that came with the strategy first engagement, that really solidified what I had been looking for.

Ali Schwanke

Simple Strat

“Without a doubt, it's been the greatest return on investment I've made in my business or personal life.”

Antonio Guerrero

Systematic Business Marketing

“The ROI has been extraordinary. We paid a fee to license the Duct Tape Marketing system, but we've already made two $60,000 deals in just two weeks. It's a much bigger value than the price we paid.”

Robert Talac

MD, PhD

“We doubled our revenue in two years after receiving the guidance and know-how to build standards, processes and systems from Duct Tape Marketing.”

Debbie Howard

Senior Living SMART

“I was able to define my value to the marketplace and shift from project work to monthly retainers. Now have 20+ clients with a steady flow of new clients each year.

Tom Shipley

Cole-Dalton Marketing Services

Tom Shipley

“Immediately after using Duct Tape Marketing’s tools, we were able to over-deliver on a client project.  We pulled out a few of the presentations, assessments, and strategy first documents, and it helped us exceed client expectations. It’s not just a service; it’s a partner in delivering value to our clients.”

Robin Morgan

BGG Creative & BGG West

“I've paid for expensive trainings in the past and instantly regretted it, this was not one of them.  I could see how it would impact my business, I have all the tools I need, and I have a well that I can keep going back to.”

Lisa Perk

Perked Up Media

“There's absolutely no doubt that we're going to be able to really escalate both the revenue that we have and the revenue that we can help our clients create.

Wendy Harrington

Beacon Creative Lab

“In three days, you get certified as an agency, and you can use their resources, you can network with other members of that group, and it's like a 3-day immersion into strategy, which is awesome!”

Glennette Goodbread

Premium Web Development

“The return on investment has been significant and immediate. Within just a month of joining, we’ve seen a rapid increase in sales.”

Tina Smith

Creative LLC

“Overall, the Duct Tape Marketing Agency Certification Intensive training provided me with the guidance and tools I needed to succeed as a Fractional CMO.

Jay Tickle

Cover Craft Digital Marketing

“If you learn and implement [The Duct Tape Marketing System] the way that John Jantsch and Sarah Nay teach it, it will skyrocket your business.”

Jack Carroll

SalesLinks

 From selling one strategy first assessment, you can recoup any investment you make in this program.”

Lisa Schuck

Enthusias

“Everybody talks about ROI, and I've enjoyed a great experience with Duct Tape Marketing. Even before I participated in the Agency Certification Intensive, I had already landed my first customer. This, in essence, more than paid for my investment!”

David LaCombe

Imperatives Delivered

“After joining... we've experienced triple-digit growth each year we've been in business.

Ian Cantle

Outsourced Marketing

“If you're looking for a complete marketing system to serve your clients better and create a sustainable business that will also provide for you and your family, I strongly encourage you to reach out to John or Sara to learn more about how Duct Tape Marketing can help you succeed.”

Chris Davidson

ReadySetMIWI

I completed the 3-day Duct Tape Marketing Agency Certification...Each day was filled with specific instructions regarding how to implement the “Strategy First” methodology and how to manage an agency effectively. Included in the portal are all the resources, tools and templates needed to support a successful marketing agency. I highly recommend this workshop.”

Renee Perschin

One Eighty Legacy Marketing

Generate predictable revenue growth for your agency by licensing the Duct Tape Marketing Fractional CMO Agency System.

Whether you want to build a marketing consulting business or scale your existing agency, Duct Tape Marketing and The Duct Tape Marketing System will get you there.

Duct Tape Marketing is the trusted name in small business marketing. Started by author, expert speaker and marketing consultant John Jantsch, Duct Tape Marketing has helped thousands of businesses, consultants, and agency owners systemize and scale their businesses to 7, 8, 9 figures and beyond.

Many marketers and business owners have found the Duct Tape Marketing System through John’s books, such as Duct Tape Marketing: The World’s Most Practical Small Business Guide, the Duct Tape Marketing blog, The Duct Tape Marketing Podcast, or through major media outlets such as The New York Times, CNN, The Huffington Post, Bloomberg, Fast Company, Entrepreneur Magazine, and more.

As the founder of Duct Tape Marketing and the Duct Tape Marketing Consultant Network, John trains and licenses small business owners, independent consultants, and agencies using the proven Duct Tape System.

READ LESS

The Duct Tape Marketing Certification Intensive
is perfect for:

Marketing consultant,
coach or strategists


Marketing consultant,
coach or strategist
looking to scale your practice

OR

Fractional CMOs

This is like getting a Fractional CMO business in a box for this super hot business approach.

OR

Boutique marketing agencies

Marketing agencies
looking to systematize
and scale. Ask about
team certifications

Apply Now

Fill out the form below and
book your no-pressure advisory call to see if we're a mutual fit.

Frequently Asked Questions

What is Duct Tape Marketing?

Well, that depends on whom you ask. For some, it’s a book, blog, or podcast. For others, it’s a methodology that taps the power of a systematic marketing approach. And still, for some, it’s a network of skilled, independent marketing professionals certified to install the Duct Tape Marketing System. Ultimately, however, it’s one of the world’s most trusted small business marketing brands.

What is the Duct Tape Marketing Fractional CMO Agency System?

The system is a repeatable framework and process that allows marketers to create wins more easily for clients by focusing on “Strategy Before Tactics” to create a winning plan and then quickly moving to retainer engagements with a set blueprint to guide the engagement. 

What else comes with the license in addition to the training?

In addition to the certification and training, participants receive a library of tools, templates, case studies, proposals, and lead generation and conversion processes. Participants also gain access to our vetted partner network to help with many aspects of implementation with client engagements.

Is this a franchise opportunity?

No. We maintain a hands-off approach when it comes to your business operations. Our role is primarily to provide education and grant you the license to market this method. We offer tools, training, and opportunities for expansion and networking if you're interested. However, it's ultimately your business, and we're simply here to assist in its growth and success.

How do people use this to generate revenue?

Most people who license this system use it to create $5,000-$10,000 “Strategy First” engagements that attract ideal clients that generally turn into long-term retainer engagements at $4-5,000 per month. Our average is 19 months!

 What is the implementation partner network?

We have hand-selected and vetted 3rd party providers for things like web design, content, SEO, and paid ads. These partners not only do great work, they know the Duct Tape Marketing system and can often help with processes for delegation. In addition, we have negotiated discounts with many software tool providers that are exclusive to our certified agencies.

Is this training suitable for someone just getting started?

About one-third of the folks who license our system are just getting started. Many are jumping from a corporate position or another career. We’ve successfully structured the training and tools to fit wherever people are in their business journey.

Is this training suitable for someone trying to scale?

Many agencies that license our system see it as a way to bring a different structure to their fulfillment. They have grown to a certain point and now realize they need a repeatable system to scale profitably.

fCMOs & Marketing Consultants:
Get the Fractional CMO Agency Model ebook for just $4.99

Get the ultimate ebook to growing a Fractional CMO practice with our proven system.

The Fractional CMO Agency Model

Stop trading time for money.

This eBook will teach you how to position your consultancy as a high-value fractional CMO practice to win back your freedom and secure reliable recurring revenue.

Inside you'll find:

  • 50 pages of concentrated, no-fluff content focused on actionable steps
  • Over 28 years of proven strategies to scale your agency and earn back your entrepreneurial freedom
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The Duct Tape Marketing Consultant Network has helped these consultants and agency owners reach new levels of business growth. We are here to help you do the same

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