30 YEARS IN BUSINESS
Building Lasting Relationships with Small to Medium-Sized Business Owners & Agencies.
Duct Tape Marketing provides more than a system – we offer authentic, meaningful connections, grounded knowledge, and a no-fluff approach to efficient, methodical marketing, paving your path to success.
Meet the founder of the Duct Tape Marketing System.
For 30 years, John has been a trusted advisor to small and medium-sized businesses across the United States, specializing in marketing strategy, consultancy, and advertising. His expertise has led to the publication of 7 books, including the best-selling "Duct Tape Marketing" and "The Referral Engine." John is also the host of the popular "Duct Tape Marketing Podcast" and maintains a highly regarded blog that Forbes has recognized as one of the top 5 for small business marketing. He has shared his insights and knowledge with thousands of attendees at various conferences.
John's unique approach to marketing is centered around the Duct Tape Marketing System, which empowers businesses of all sizes to achieve measurable and repeatable results. John and his team are dedicated to providing tailored solutions and a commitment to their clients' success, helping them meet their goals and scale their businesses. Together, John and Duct Tape Marketing aim to strategize and build lasting business relationships that drive growth and streamline operations.
HOW WE WORK
Small Business Growth Experts
We love working with small business owners of all
kinds - in fact you could say it's our passion.
Strategy First
We work based off of the Duct Tape Marketing System which
employs strategy first - always.
Teach and Train you!
We are teachers and trainers at heart. Our team trains
marketing consultants and coaches who also install
the Duct Tape Marketing System.
OUR WHY
"I was just trying to solve a frustration.” - John Jantsch, Founder
Duct Tape Marketing was born because we know how frustrating it is to buy marketing services as a small business owner. We knew there had to be a better way. This led to the Duct Tape Marketing System. We turned marketing into a system that starts, first and foremost, with a solid strategy and revolutionized the world of small business marketing.
sharing client success on the TEDx stage.
MISSION
To bring peace and growth to 10,000 small businesses by Dec 31 2026
The world is a big place, and maybe we won't get there, but we're open to trying.
Marketing simplicity brings clarity, and clarity brings a measure of peace. And peace, now that's an audacious idea.
Marketing innovation brings change, and change brings growth. And dang it, growth is how we all win.
We are on a mission to bring peace and growth to 10,000 small businesses in the next 3 years - want to hop on?
VALUES
Authentic
We are honest and transparent. We avoid overhyping. We openly share our results, are candid about our challenges, and are committed to staying true to ourselves and our clients.
Practical
We focus on real value, simplifying complex ideas. Our approach is grounded in tangible results, not fleeting trends.
Committed
We go the extra mile, using a consistent voice and continuously learning. Collaboration, lifting others up, and caring about our clients and our work define us
Leaders
We prioritize education, personal growth, and comprehensive solutions. We ask, listen, and choose kindness in every situation.
If we get the chance to work with you, we know you'll experience the passion we have for small business and the values we live by as we get to serve the most awesome people alive!
HOW WE CAN HELP
Hire a Fractional CMO
Hire a fractional CMO and implementation team to design a marketing strategy custom-tailored to your business. We then show you how to implement or do it for you.
Get the system:
License Our Fractional CMO Agency System
Join our 3-day Certification Intensive for marketing business owners, master our strategies, and earn the right to bring our proven system to your clients.
Get the system:
We are a fully remote team working from all over the U.S.
John Jantsch
John Jantsch is a marketing consultant, speaker and best selling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine The Referral Engine, and SEO for Growth. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.
Sara Nay
Sara Nay is the COO at Duct Tape Marketing. She oversees day-to-day operations to support the growth of Duct Tape Marketing and the Duct Tape Marketing Consultant Network.
She focuses on strategic planning, goal setting and directing the operations of the company in support of its goals.
Kacia Hughett
With a bachelors and masters in business administration and years of marketing and website agency experience, Kacia helps the Duct Tape Marketing team implement marketing strategies for their clients. From social media management to website updates, and from email automation to infographics and more, her willingness to learn, adherence to detail, and get-it-done attitude helps take businesses to the next level.
Lisa Blank
Lisa is a seasoned marketer, with experience managing robust campaigns for small and large businesses – including many internationally known household brands. She has held multiple marketing positions where she has been instrumental in closing new business, as well as being a vital contributor to branding and strategy initiatives. She enjoys working in account management at Duct Tape Marketing and bringing her clients' brands to life.
Felicia Posey
Felicia Posey is a seasoned digital marketing expert with a career dating back to the early internet days. In her career, Felicia achieved remarkable milestones, notably leading a campaign that reached sixth on the New York Times bestsellers list in 2023. With over two decades of experience, she remains a key player in the digital marketing landscape, assisting businesses in thriving online.
Paige Saunders
Paige has a passion for bringing small businesses into the online spotlight with a specialty in all things content and creative. With over a decade of experience in social media and digital marketing, she thrives on the ever-changing nature of the industry, constantly updating her skills to stay ahead of the curve. Her passion for digital marketing, love for creativity, and dedication to empowering small businesses make her a valuable asset.
Tasha Gladieux
With over 10 years working in the virtual space in a variety of industries, Tasha brings diverse experience in business that allows a unique perspective in her work. She has a passion for gaining a deep understanding of a client's brand and learning the steps needed to assist them in moving forward toward their goals. She uses her love of organizing and detailed eye at Duct Tape to ensure each marketing initiative is being worked on and that their brand is being represented to their standard.
Paulina Zenea
Paulina Zenea is a driven and detail-oriented Marketer with over 5 years of experience in developing and executing successful marketing campaigns. She is skilled in social media marketing, content creation, and event planning, and has a proven track record of driving engagement and brand awareness for her clients. Paulina is passionate about building relationships and collaborating with cross-functional teams to achieve business goals. Paulina is committed to ongoing professional development and staying up-to-date on the latest trends and technologies in the industry.
Kathleen Wheeler
Kat is a digital media strategist and copywriter with over a decade of experience across multiple industries - including news media, law enforcement, real estate, aviation, outdoors, and healthcare. She thrives on creative problem solving and approaches the multifaceted nature of digital strategy and project management as a game of 3D chess. She enjoys working alongside clients to help them surpass their goals.
Ryli Malone
Ryli is a systems and process focused project coordinator, who has diverse backgrounds in law, education, medical, and manufacturing that helped shape her passion for efficiency and organization in every detail of business operations.
Her addition to the team includes closely working within the Duct Tape Marketing Consultant Network, events planning and coordination, hands on project organization and delivery, and ensuring we are delivering our Consultants and Clients nothing but the best.
Shawna Salinger
Shawna is a digital and content marketer with experience working both client-side and with boutique to full-service agencies. She started her career working for multinational corporations and has since begun using her tactical and data-driven marketing approach to help elevate smaller brands. She assists Duct Tape Marketing in managing their owned media and developing marketing initiatives.
Brad Burk
Brad is a small business marketing and growth consultant. With over a decade of entrepreneurship experience in multiple industries, he brings his broad range of expertise to the Duct Tape Marketing team. Most weeks he can be found designing and updating websites, helping build courses and funnels, implementing new tools and more!
Danny Leonidas
Danny Leonidas, a seasoned advisor with extensive multinational agency, corporate, and entrepreneur experience in strategic planning, training, marketing, human resources, recruiting, and sales, brings a unique approach to help you gain clarity and determine a clear path forward towards your desired goals. As a successful Marketing Director, he managed a $3,500,000 marketing budget and secured accounts with prestigious organizations such as the Superbowl Committees, NASCAR, and professional sports teams. Collaborating with print and mainstream media, Danny has proven his ability to navigate complex environments deliver exceptional results.
Michelle Mangen
Michelle Mangen is the brains behind our effortless, balanced books. She’s worked in bookkeeping since 1995, and started taking on her own clients in 2008 when she realized she could build systems way more efficiently than most people.
We want to help you grow your business. It's that simple.
Our team can help you create simple, effective marketing and get you setup with the right solution to meet your business needs.
[Free eBook] The Fractional CMO+ Model
28+ years of experience and 1000s of success stories all packed into this one eBook. Free for a limited time.
Duct Tape Marketing is founded on the simple belief that marketing is the most important small business system.