7 Reasons Why a Podcast Can Help You Grow Your Business

  • Home
  • /
  • Blog
  • /
  • 7 Reasons Why a Podcast Can Help You Grow Your Business

[fusebox_track_player url=”https://traffic.libsyn.com/secure/ducttape/John_Jantsch_Podcasting1.mp3″ title=”Here’s to Empathy in Business” social_linkedin=”true” social_pinterest=”true” social_email=”true” ]

Marketing Podcast with John Jantsch

Today I’m starting a two-part series on podcasting. More specifically why small businesses should start podcasting.  In part one, let’s talk about starting a podcast for your business. Later in part two, we will talk about being a guest on other people’s podcasts.

It doesn’t matter what business you are in, but particularly if you are in professional services, or an industry that requires a significant amount of trust, podcasting is a very hot marketing channel to help you build this trust right now.

The 7 Reasons You Should Podcast:

  1. Easier than it looks
  2. Podcasts can be repurposed
  3. Used for networking and building referrals
  4. Can build an emotional connection to your audience
  5. You can make additional revenue
  6. Increase traffic to your website
  7. Podcasting is a long-form content that people can pay attention to

Like this show? Click on over and give us a review on iTunes, please!

Site domainsThis episode of the Duct Tape Marketing Podcast is brought to you by .site.

Have you ever tried looking for a domain name? Chances are that the first few options you tried were not available. You are not alone! 

Now you have the power to change this. You can get the exact domain name that you want on new domain extensions such as .site. It is short, it is simple-to-understand and it literally means “website” so it’s perfect for any website that you might be building.

In fact, I got myself www.selfreliance.site where I talk about my book ‘The Self Reliant Entrepreneur’ and share content to help people become self-reliant in their entrepreneurial journey. 

You too can get your very own .site domain for as low as $1.99. Visit www.get.site. Search for your unique .site domain and use code ‘selfreliance’ to get 50% off on your domain purchase. 

[FREE] AI Prompts for Building a Marketing Strategy

Picture of AI Prompts for a Marketing Strategy

Join 25k+ strategic marketers and level up your marketing game when you subscribe to our weekly newsletter - join now to get your free prompts!


Tags

John Jantsch, Podcasting


You may also like

(Un)Limiting Beliefs

(Un)Limiting Beliefs